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EFFECTIVE PUBLIC RELATIONS

 HRD Corp Programme Number : 10001253470

INTRODUCTION

Everything we say or do in public is Public Relations. This "Effective Public Relations" workshop seek to promote a better understanding and appreciation of the challenges, skills, attitude and philosophy that are so necessary to successfully manage an Effective Public Relations programme for an organisation / department in the private sector, a government ministry,  public sector or for an NGO.

Download Brochure and Registration form from HERE

Training Date :
29th - 30th May 2024 (Dorsett Grand Subang, Subang Jaya, Selangor, Malaysia)
9th - 10th July 2024 (Hotel Armada, Petaling Jaya, Selangor, Malaysia)
11th - 12th September 2024 (Hotel Armada Petaling Jaya, Selangor, Malaysia)
2nd - 3rd December 2024 (Dorset Grand Subang, Subang Jaya, Selangor, Malaysia)

LEARNING OUTCOMES

By the end of the “Effective Public Relations” workshop, participants will be able to gain the following :

Knowledge

  • Learn the key theories behind Public Relation practice
  • Understand the fundamental concepts of public relations as an integral part of the management mix
  • Appreciate the differences in advertising, marketing, press relations and promotions
  • Increase the knowledge of media relations and getting coverage

Skills

  • Identify public relations opportunities and initiate approaches
  • Manage the public relations function in keeping with professional standards
  • Distinguish audiences and their needs
  • Using effective Public Relation tools

WHO SHOULD ATTEND

  • Executives & Managers with responsibility for the public relations function
  • Executives & Managers from advertising and marketing
  • Staff of relevant government departments and ministries
  • Other executives & managers who wish to make a career move.

METHODOLODY

This “Effective Public Relations” workshop’s methodology is a combination of Interactive Presentation and expert input with lots of examples and exercises.

COURSE CONTENT

The time stated is approximate and could be changed by the trainer according to the response of the participants and situation on the day of the training.

DAY 1

9.00am to 10.15am

Module 1: Understanding Public Relations

  • What is Public Relations
  • Define your Stakeholders
  • Public Relations Functions & Roles

10.15am to 10.30am
Morning Break

10.30am to 1.00pm
Module 2 : Stakeholders

  • Who are the Stakeholders
  • Stakeholders Management
  • Media Relations
  • Social Media and its emerging role

1.00pm to 2.00pm
Lunch Break

2.00m to 3.15pm

Module 3 : Branding

  • Why do you need Branding
  • Corporate Social Responsibility (CSR) and its impact

3.15pm to 3.30pm
Afternoon Break

3.30pm to 5.00pm

Module 4 : Public Relations Services

  • Publications
  • Corporate Events
  • Sustainability

Case Study Workshop

 

DAY 2

9.00am to 10.30am

Module 5 : Drafting News Releases

  • What is your objective
  • Write an effective news release
  • Read your audience, write like a human, not robot, building a relations that matter
  • Social media & its Practices, Do’s and Don’ts
  • Tracking and its effectiveness 

10.30am to 10.45am
Morning Break

10.45am to 1.00pm
Module 6 : Stakeholder Management

  • Case Study of Effective Stakeholder Management
  • Why Stakeholder Management is a must in every industry
  • What are the Do’s and Don’ts of Effective Stakeholder Management

1.00pm to 2.00pm
Lunch Break

2.00pm to 3.15pm

Module 7 : Environmental, Social and Governance (ESG)

  • What is ESG
  • How is ESG influencing the management and stakeholders today
  • Why is ESG a critical component in today’s business
  • Diagnostic and Analytical Skills

3.15pm to 3.30pm
Afternoon Break

3.30pm to 5.00pm

Module 8 : Sustainable Development Goals (SDG)

  • Case Study on Sustainability and the Importance of the SDG’s

DOWNLOAD THE COURSE CONTENT IN PDF FORMAT FROM HERE

 

FACILITATOR

 Mr. Ravindran Raman Kutty 

MA Communications (UK),  FIPR(M)

PSMB Train-The-Trainer certificate no: TTT/16647

Click Here to download Mr. Ravindran Raman Kitty profile in PDF format

Mr. Ravindran Raman Kutty, MA Communications, UK, is an accredited PR Practitioner and a Fellow of the Institute of Public Relations Malaysia (IPRM). He is the recipient of the ASEAN Public Relations Network (APRN) Accredited Fellowship Award. He was the former President of Bandar Sri Damansara Residents Association (BSDRA) which was the LA21 Award winner for 2009/2010.

He serves as a Director with Stratcom Consult.

Has more than 30 years of experience in Corporate Communications. In 2015, he was awarded the Certificate of Acceptance into the "Industry Specialist of Malaysia" Direktori Pakar Industri Negara (DPIN) by the Ministry of Human Resources. In 2004, he was awarded the IRPM’s Best PR Practitioner for the category of utilities services. He was the force behind in achieving the ACCA and Crystal Award 2004 for Alam Flora.

He travelled extensively to promote Malaysia while in ECER and was also handling the Pengerang Petroleum Integrated Complex (PIPC) crisis in Johor, under PEMANDU (MPRC). He was instrumental in propelling Northport (M) Bhd as a brand name in Malaysia (2006 – 2010).

A sought-after speaker in CSR, PR & Corporate Communications both locally and internationally. Currently he sits in as the Industry Advisory Panel Taylors University College and also a Columnist with Sin Chew Jit Poh and The Vibes. He was also writing for The Malay Mail, The Star and Bernama. He also serves as the Treasurer for the IPRM.

Course Fees & Registration
FEE PAYABLE PER PARTICIPANT :

Normal Price                                          : RM2,288

Early Bird (15 days before event)       : RM2,089

Group Fee (>2 participants)                : RM1,888

Fee includes course materials, lunch, 2 tea breaks per day and Certificate of Attendance (upon completion of the training).

Download our Registration form Here and sent it to us by

WhatsApp : +60162634929

Email : sales@wanfahprosper.com

CANCELLATION / TRANSFER

Upon registering, participant(s) are considered successfully enrolled in the event.  Written cancellations / transfer notice received :

  • More than ten (10) working days before the event, a refund (less administrative charge of 15%) will be made.
  • Ten (10) working days or less before the event, no refund will be made.
  • For no show on the day of the event, full payment is required. If you cannot attend the event, you can nominate a substitute at any time without payment of an administration fee.
  • A full (100%) refund may be granted if the course is cancelled by Wanfah Prosper PLT (WFP). WFP reserves the right to postpone or cancel the event and / or change facilitator at any time should circumstances beyond its control arises. WFP also reserve the right to make alternative arrangements without prior notice should it be necessary to do so.

Payment

Please make cheque payable / direct credit to :WANFAH PROSPER PLT

Accounts Number : 3812930508

Bank : Public Islamic Bank Berhad

DATA PROTECTION

Personal Data is gathered in accordance with the Personal Data Protection Act 2010 (Act 709)