S&OP: Integrating Financial Goals with Operational Execution

HRD Corp Programme Number : 10001644018

INTRODUCTION

In today’s business environment, sales forecasts often fail to translate into actual bottom-line results. This course provides a disciplined approach to cross-functional alignment, ensuring that Sales, Operations, Marketing, and Finance work toward a single, synchronized objective.

This intensive two-day program is designed to bridge the gap between strategic financial targets and day-to-day operational planning. Led by Dr. Steven Liew, this workshop transforms ambitious sales forecasts into a unified, profitable execution plan.

Key Benefits and Outcomes

• Strategic Alignment: Synchronize demand and supply across all departments.
• Resource Optimization: Strengthen cash flow and improve organizational decision-making.
• Financial Visibility: Gain clear insights into how operational constraints affect revenue and margins.
• Practical Tools: Learn to use Excel-based “What-if” analysis, including Goal Seek and Solver.

Download Brochure and Registration from HERE

Training Date :
26th – 27th February 2026 (Dorsett Grand Subang, Subang Jaya, Selangor, Malaysia)

Workshop Objectives

This program introduces a practical, disciplined approach to financial thinking:

Identify Misalignment: Understand why sales forecasts often fail to translate into profit.

Integrated Decision Making: Link volume, pricing, cost, and capacity decisions.

Financial Impact: Translate forecasts into revenue, margin, and cash flow results.

Unified Planning: Create a single, profitable plan shared across all departments.

WHO SHOULD ATTEND

This course is designed for Entrepreneurs, Business Managers, Marketing Managers, and any professional interested in cross-functional alignment.

Note: Please bring a laptop with the latest version of Microsoft Excel for the simulation exercises.

COURSE CONTENT

Day 1: Aligning Demand and Financial Reality

9:00 AM – 10:15 AM:

Module 1: Forecasts vs. Performance

Closing the gap between sales projections and actual operational capacity.

Key Takeaways

• Clear visibility of how forecasts affect profit and cash.

• Improved coordination between demand and supply planning

• A shared understanding of financial consequences across teams

10:15 AM – 10:30 AM:

Morning Break

10:30 AM – 11:45 AM:

Module 2: Financial Storytelling

Moving beyond numbers to understand the interconnection between profit, cash flow, and the balance sheet.

• Common misinterpretations of financial reports

• Difference between accounting profit and real business health

• Key questions leaders should ask when reviewing reports.

11:45AM – 1:00PM

Module 3: Business Tool Application

Practical use of Excel tools like Goal Seek and Solver for procurement, Cash flow, P&L, and project evaluation.

1:00 PM – 2:00 PM:

Lunch Break

2:00 PM – 3:30 PM:

Module 4: Financial Strategy & Scenario Planning

Making better decisions under uncertainty using best, base, and worst-case scenarios.

• What-if analysis for pricing, cost & growth

• Capital allocation discipline.

• Decision frameworks for high-stakes choices

3:30 PM – 3:45 PM:

Afternoon Break

3:45 PM – 5:00 PM:

Module 5: Pricing & Cost Discipline

Protecting profitability by understanding fixed vs. variable cost behaviour.

• Margin erosion traps

• Pricing decisions under pressure

• Trade-offs: growth vs margin vs cash

 

Day 2: Building a Unified Profitable Execution Plan

Focus: Resource optimization, cross-functional strategy, and budgeting simulations.

9:00 AM – 10:30 AM:

Module 6: Unified, Profitable Execution

o Aligning Sales, Marketing, Operations and Finance around a single integrated plan.

o Resource Optimization : people, capacity, inventory and capital

o Managing trade-offs between growth, margin, and cash flow.

10:30 AM – 10:45 AM:

Morning Break

10:45 AM – 12:30 PM:

Module 6: Unified, Profitable Execution (Con’t)

o Using financial insight to guide strategic decisions

o Establishing accountability and performance alignment

12:30 PM – 1:30 PM:

Lunch Break

1:30 PM – 3:15 PM:

Module 7: Cost Structure, Margins & Break-Even Insight

o Fixed Vs Variable Cost Behaviours

o Understanding contribution margin thinking.

o Simplified break-even analysis to see how small decisions impact profit.

o Analyzing the interaction between pricing, volume, and cost.

3:15 PM – 3:30 PM:

Afternoon Break

3:30 PM – 5:00 PM:

Module 8: Budgeting Simulation Exercises

o Step-by-step guidance on achieving budgets for Sales, Cost of Sales, and Gross Profit.

o Managing operating expenses to secure Net Profit targets.

o Using Excel Goal Seek to hit specific profit and cash flow targets.

DOWNLOAD THE COURSE CONTENT IN PDF FORMAT FROM HERE

FACILITATOR

Dr. Steven Liew Woon Choy

CA(M), FCMA, CGMA, PhD, MBA

PSMB Train-The-Trainer certificate no: TTT/0729